AI agents are starting to act on behalf of humans. They read sites, compare options, and route people to next steps. Most websites were never built with that path in mind.
We evaluate agent readiness through four pillars (the SNAP framework) then offer three ways to act on what we find.
The SNAP Framework
Every site has to pass four tests before an AI agent can do useful work on behalf of a human:
Signal
Can agents detect your site? HTTPS, machine policy, and server reachability. The basics of being findable.
Navigate
Can agents find their way around? Site identity, structured data, obvious public paths.
Absorb
Can agents take in your content? Semantic HTML, heading hierarchy, meaningful initial response.
Perform
Can agents complete a task? Forms, booking links, CTAs, and purchase paths. The handoff that matters.
Detected → Oriented → Understood → Acted. If any step breaks, the agent fails and the human it was helping moves on.
How we help
Free Scan
Instant Siteline Score for any URL. See where agents get stuck.
Siteline Audit
Multi-page assessment with agent scenario testing and an implementation-ready action plan.
Site Ontology Workshop
Facilitated session to restructure how your site presents itself to both humans and machines.
Free Scan
Run your URL through the Siteline Scanner and get an instant diagnostic. No login, no paywall.
The scanner scores each SNAP pillar independently, then rolls them into an overall Siteline Score:
- Signal: Can an agent reach your site? HTTPS,
robots.txt, server response, bot policy. - Navigate: Can an agent orient itself? Title, meta description, JSON-LD, canonical URL, discoverable public routes.
- Absorb: Can an agent take in your content? Meaningful HTML in the initial response, semantic structure, heading hierarchy, labeled forms.
- Perform: Can an agent act? Contact forms, booking links, pricing paths, CTAs with clear intent.
You get a headline grade (A–F), four pillar scores, five prioritized findings, and a likely failure mode that tells you where agents are getting stuck.
Who it’s for
- Site owners who want a fast read on agent usability
- Marketing teams evaluating their digital presence
- Agencies running diagnostics for clients
Next step Run a free scan
Siteline Audit
The free scan checks one page and a handful of public routes. The Siteline Audit applies the SNAP framework across your entire site.
What you get
- Multi-page SNAP assessment across your key user paths
- Agent scenario testing: how would a real agent navigate your site on behalf of a customer?
- Pillar-by-pillar breakdown with prioritized findings per page
- Unique-opportunity analysis based on your industry and competitive landscape
- Implementation-ready artifacts including structured data templates, content rewrites, and routing fixes
- Branded PDF report, action plan, and a walkthrough call
Who it’s for
- Site owners and marketing directors who see the problem in their scan and want a roadmap
- SEO consultants and digital agencies who need a structured deliverable for clients
- Product teams building sites that need to work for both humans and AI agents
What success looks like
- You know exactly which SNAP pillars are failing and what to fix first
- Your team has a concrete plan they can execute without ongoing consulting
- The changes improve usability for humans too: clearer structure, better navigation, stronger CTAs
Next step Book a meeting to scope your audit
Site Ontology Workshop
Most agent readiness problems aren’t technical. They’re structural. Your site may be perfectly built but still confusing to machines because the information architecture doesn’t map to how agents think.
This is a facilitated working session where we restructure how your site presents itself, fixing the root cause behind weak Navigate and Absorb scores.
What you get
- A working session (half-day or full-day, remote or on-site) with your team
- Site map analysis: what you have, what’s redundant, what’s missing
- Ontology design: how your content, services, and products should be organized for both human and machine consumption
- Structured data strategy including JSON-LD schemas, agents.json, llms.txt, and discovery signals
- Implementation brief your developers can act on immediately
Who it’s for
- Organizations with complex sites where multiple service lines, product catalogs, and resource libraries have grown organically and no longer communicate clearly
- Teams planning a redesign or migration who want to get the architecture right before building
- Leaders who see AI agents as a channel and want to be ready before competitors figure this out
What success looks like
- Your site has a coherent taxonomy that humans and machines can both navigate
- You’re not just agent-readable. You’re agent-useful.
- The work compounds: every new page you publish slots into a structure that already makes sense
Next step Book a meeting to discuss your site