From AI promise to AI practice

Booking sessions and days for Q4 2026. One Month seat open.

You’re accountable for making AI adoption real for a team, and you need someone senior who can plan it and do it. That’s the work we do.

Work with us Book a 25-minute intro Watch the show

Work with us

We make AI adoption measurable: workflow use at 30 days, not course completion. If you’re accountable for making AI real for a team, pick the size of help that fits and book it. Every price is on this page. The work is led by Sam Rogers, President and Principal Consultant.

Session $500

90 minutes with Sam. Bring one problem, leave with a written plan. Prepaid, so booking is the whole process.

Day $2,000

One day with your team, remote or on-site. A workshop, a working session, a build day, or advisory on call.

Month $9,900

Two days a week on your team, month to month. A senior AI enablement operator without opening a req.

Project Quoted

A scoped deliverable with a date. We define it on a call, quote it in writing, and you decide.

Every price, every detail →

Proof

~10,000partners certified in year one by the YouTube program Sam built at Google, up from about 1,000 a year

80%adoption in 30 days on an AI-enabled platform rollout at Convatec, then four countries

90%smaller content catalog with utilization up and delivery 40% faster

Cleanestcompliance audit in Convatec's history, on an integration Sam architected

Google/YouTube · Convatec · National 4-H Council · Deloitte · Robert Half/Protiviti · Sunrun · Silicon Valley Bank · ADP · AAA · StrongLoop

"The rigorous approach to assessment and data analysis helped us improve processes, make smart decisions, and generate business impact more quickly than we ever could have on our own."

Rachel Horwitz, Global L&D Director, Convatec

"A problem solving attitude, performing under tight deadlines, and really thinking big."

Julio Herrera, Global Training Manager, YouTube

"Whenever I'm stuck on a problem that requires deep technical expertise, strong business instincts, big-picture creativity, and generous empathy, I reach out."

Toddi Norum, Training Manager, BAE Systems

All the proof →

The show

Signals & Subtractions is our weekly show, hosted by Sam Rogers, with people who have to decide what their organization should do with AI and what it should stop doing. Livestream Wednesday, episode Friday, newsletter Sunday.

Latest episode

Ep 16: Loyal to the Result, Not the Tool

Cohost Lee Rodrigues dropped Final Cut Pro and his loyalty to a workflow that used to work. Sam goes one step further: loyalty belongs to the result, not any tool, old or new, and a tool's say-so isn't evidence.

Episodes Newsletters Takeaways

Built

Proof of how the work gets done. We build in the open so you can check.

Ready when you are

Prepay a 90-minute session, or book a 25-minute intro to set up a day, a month, or a project.

Book a session, $500 Book a 25-minute intro Call, text, or email