As President of Snap Synapse, I am often interviewed for podcasts, livestreams, and panels for the Learning & Development industry. Most of the time, I’m brought in for my Video eLearning expertise.
So today I thought I’d share some of the most consistent and common advice that I share, in hopes that it will be of use to you in your L&D work.
- Why Video for eLearning?
Video is just another delivery medium, nothing special. However, it does some things better than text, still images, audio, etc.
- Shows sequence, process, action, or motion better than any other format.
- Video is ubiquitously usable. People know how to navigate a video and what to expect from it.
- Better than any other format, video conveys emotion. With a video, it’s just easier to make people care.
- Why not Video for eLearning?
- Don’t use video when your target audience can’t see it!
- Don’t use it whenever a simpler mode will do.
- Don’t use shoot when there is disagreement over the content.
- What gear do I need to get started, and how much does it cost?
- Smartphone cinema is free. It’s also the best place to start. Please don’t buy anything new until you run out of options on your phone.
- Top getting started gear recommendations($120-200): http://snapsynapse.com/smartphone-cinema-top-5-shopping-list/
- Remember that the stuff you buy is will not make your video learning succeed. It’s the stuff you DO with it that will make it successful.
- How long is the ideal video?
- 25% shorter than your first draft.
- 75% shorter than the SMEs asked for.
- one learning objective
- How much of the work happens as production vs post-production?
- 40% prep
- 20% production
- 30% post-production
- 10% administration/upload
- Other tips for getting started?
- Either it’s good, or it’s off. Make your script relevant to the learner or they will never watch the video.
- Bad audio is more powerful than the best video. Make sure your sound is solid before you worry about anything people will see.
- Do not scale your production until you’ve done the full process end-to-end a few times first. People always want to jump to assembly-line production too soon, thinking that’s more efficient, but it is not. Batching tasks too early will just turn what should have been a small & correctable mistake into an expensive mess.
- Start already! Start with the smallest, simplest, easiest thing possible. Doing things wrong is fine, as long as you make notes about how to do them better next time.
Have other questions about eLearning Video? Reach out on Twitter and I’ll be sure to reply. Also, tune in to TLDCast any given Friday at 8am Pacific, when I co-host and interview other experts about the intersection of video and learning. See you there!