Twitter Hashtags Guide for L&D

Jan 11, 2018

Image CC 2.0 by Alan O’Rourke of

As you probably know, #hashtags are a kind of search hack to group like content. They started on Twitter and now work on Facebook, LinkedIn, Slack, and plenty of other places.

Caps don’t matter in a hashtag, but precise spelling absolutely does. Unfortunately, #L&D doesn’t work, nor does #L+D. The ampersand or plus part is a special character, so it winds up being a far less useful #L.

So which hastags are the best ones for Learning & Development?

Well, it depends on what your goals are, of course. But for anything that you’re looking to group alongside other posts from our Learning & Development community, here are some Twitter-specific suggestions:

  • #InstructionalDesign = probably your single best option
  • #ID = also used for those discussion identification (as in passports and drivers licenses)
  • #IDT = not used often by anyone
  • #LIDT = used more often by Italians, and people working with um…lasers
  • #training = lots of people exercising and practicing for sports competitions
  • #eLearning = used frequently by L&D community, another good choice
  • #mLearning = used only by people who use way too many hastags
  • #OnlineLearning = used frequently, and also by those making direct to consumer courses on Coursera, Teachable, Udemy, etc.
  • #BlendedLearning = used frequently by wide array of educators
  • #AdultLearning = used a fair bit, but do remember that “adult” has another less-than-professional meaning, as well
  • #LearningStrategy = rarely used
  • #LearningAndDevelopment = very rarely used
  • #LD = this usually means “learning disabilities” not “Learning & Development”
  • #LnD = used by the Live-N-Direct Show, unless you’re into hip hop too this probably isn’t your jam
  • #education = used broadly by educators of all types
  • #edtech = includes all educational technology, tends to skew toward K-12

If there’s another hashtag that you like to use that you don’t see included here, please let us know!

These are the result of a survey and research done at the end of 2017, and hashtags do evolve as we use them. No one is really in charge of these things, it’s just a matter of what works at the time based on overall usage in the Twittersphere.

Tips for using hashtags

Twitter’s own advice on #hashtags

Do you have additional hashtag questions, or want to see a similar guide for other platforms? Again, just reach out and say so. In the meantime, we hope this helps. Happy Hashtagging!

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