Mailbox Question: Corporate YouTube

Jun 18, 2018

This question recently came in about how to set up a corporate YouTube channel…

I took your Smartphone Cinema class at the Online Conference in New Orleans.  Now I am trying to find info on creating a corporate YouTube Channel for my organization.  I remember you talking about it, unfortunately I can't seem to find info on costs, set up, privacy, etc... Basically all of the info that I need to really sell it to my Executive Director.  
Can you please point me in the right direction?
Thank you,

Thanks for reaching out, Carmen! Yes, we used to distribute such materials, but the platform and entire video platform landscape change so quickly that we don’t really do that anymore. Having helped develop the first YouTube Certified Online training program at YouTube, as well as their Digital Rights Management & Analytics training, as well as serving as an Expert Witness on the subject, it is our expert opinion that things will continue to change — fast! 😉

But to answer your question, YouTube is an ideal a place to make video content Public. That’s where people go to look for videos or to do web searches (as it is integrated with Google search), and no matter how much content you upload, it’s FREE!

If your content is sensitive and you want to restrict access to small sets of predefined users, there is a way to do that with videos published as Private and shared to those specific users — but this doesn’t scale well to the org level. It only works for up to 200 people last we checked, and the group management functions you’d expect are…unpleasant to non-existant.

There is also an in-between setting which is Unlisted. This is kind of like having an unlisted phone number. Anyone who has the info can use it, and they share it to anyone they like, but it’s not publicly searchable.

YouTube is still just as free, no matter how you chose to share content. We use YouTube in each of these ways:

  • Public when we have an event to promote or idea to explain. Something we want the world to see & share.
  • Unlisted when we have content that is designed to be linked in an email or embedded in another website, such as for the Digital Learning Asset Framework. In this case, the content will not show up on our Snap Synapse YouTube channel or in a general Google search, but nothing bad would happen if someone outside the target audience saw it.
  • Private when we are posting content to share with a limited set of people, such as a weekly mastermind group we host. No one outside the mastermind group can see this content, even if people in the group try to share it. We also have many videos on YouTube that are completely private and not shared with anyone, such as the recording of the workshop you attended. In which case we’re just using YouTube as an unlimited, free, private file repository.

There are other providers that offer solid video hosting (way better than any LMS ever will), but they generally charge money for the service. Sprout, Wistia, Panopto, Brightcove, JW Player, etc. What’s best for you depends entirely upon your specific use case and constraints.

A new world of options exist, way more than ever before! Which one is right for you? That has everything to do with what you’re trying to accomplish.

  • What specific problem(s) are you trying to solve?
  • What would the consequences be if your video was seen in the wrong order?
  • What bad things would happen if someone else saw your video? Someone not in your company, maybe even from a competitor?
  • What approvals would be needed to publish content to a potentially public and searchable platform?
  • Do you need to provide transcriptions or translations?
  • How much time and money would your organization be willing to budget?

The more specific you can be, the easier it will be to filter through all the options and drill down to what will work best in your case. Hope this helps!


Do you have a question you’d like to ask around Video & eLearning? Ask away! And don’t forget that you can reach out on Twitter anytime too.

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