• Big data is here. Like any new shiny thing, with it comes with acclaimed hope and noisy promises. Truth is always less glossy than the sales brochure. No matter how you parse all that data, it can't tell you where to go. All it can ever do is point to some things you may not have thought of yet. That is its core value, showing us blind spots and reveal ignored interconnections. And is this important? Well, it is if you say it is. Data can show us what happened in the past. It can't say why. We must overlay our values over the data to give it any value. We say what matters. What matters is all about what

    Jul 23,
  • This post is for my fellow Instructional Designers, we who make the assessments for the trainings. We do much more than just this, of course. But when it comes to making a quiz or knowledge check or exam or whatever, it’s not our first rodeo. Okay, seriously now…why is simple math such a problem for us? Why is it that we can’t get the basics down and standardized for the benefit of our learners? Let's all agree that the following mistake should NEVER EVER BE MADE: Pass/Fail threshold = 80% Number of questions = 4 Because we can all see that this doesn’t work, right? That this is essentially a 100% pass/fail? I mean, as an ID you probably look at

    Jun 25,
  • We frequently get questions from folks like you about instructional design, elearning, educational strategy, marketing platforms, and video production & distribution. We're happy to answer as we can, which is usually same-day. Here's one such question that we weren't expecting... Awesome tips today! I'm in over my head and need your help. I need to prepare a quote for a client (by Friday) and it needs to include six, 10-second videos that have 'customers' voicing objections in Sales training. How much would that cost? I was thinking of using an improv actor or two... maybe hire a videographer. If you were to do something like that (I'd provide the script) what would you charge? Thanks! Thank you for reaching out,

    Jun 11,
  • After all the tools work. After all the incentives are aligned. After all the desired actions have been made easy. After all the troublesome stuff have been made hard. Then it is what you learn that will truly give you an edge allowing you to adapt faster, grow stronger, create better, and see farther than those around you. Good training helps you get better where you're weakest. Great training makes you better at what you're best at. Training makes all the difference in the world! And still...training is the last thing you need.

    May 14,
  • After contributing a series of articles and press releases to eLearningIndustry.com, Sam Rogers (President of Snap Synapse) is now designated as a Top eLearning Author on that platform.  eLearning Industry is a network-based media and publishing company founded in 2012. It is the largest online community of eLearning professionals in the industry, and was created first and foremost as a knowledge-sharing platform to help eLearning professionals and instructional designers connect in a safe online community where they can stay up to date with the latest industry news and technologies, and find projects or jobs. Look for articles that appear there to appear here on this website a month or so later.

    May 07,

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